The go-to-market strategy is an overall marketing strategy for one product or a service. And it focuses on the product life cycle. The purpose of the go-to-market strategy is to launch a product into the market. Also to understand how the company will place their product and will reach market penetration also revenue and profitability. …

Continue reading “Go-to-Market Strategy for New Startup”

Selling online has become a trend and need of the hour. The e-commerce industry is growing at 15% compounded annual growth from 2020 to 2030. Global e-commerce sales would touch USD 17 Trillion by 2030. Looking at the sales statistics this would be a great time to enter the e-commerce business. Let’s understand the 3 …

Continue reading “3 Important Steps to Start an E-commerce business”